27 Nov

The Implications of Visual Primacy for Climate Messages


11:30 am

27 November 2023


Seestraße 13 80802 München
Georg Küttinger, Salinas – Seasonal Sequence, 2018 (Art at CAS, Summer 2011)

Salinas – seasonal sequence, 2018

© Georg Küttinger

Speaker: Prof. Betsi Grabe, Ph.D. (Bloomington)
Chair: Prof. Dr. Mario Haim (LMU)

Neuro and cognitive scientists have built the case for visual primacy over other forms of communication and meaning making by docu- menting (1) specialized centers in the human brain dedicated to visual processing (2) the speed with which visuals are processed, (3) the efficiency with which visual stimuli are classified and stored in memory, and (4) the way the visual system engages both emotional and “thinking” centers in the brain. This talk will present a review of the power of visuals on the one hand and the difficulties of effectively employing them in climate messages.


Registration is required for participation. If you are interested in our event, please contact us: info@cas.lmu.de.